Lisbon
20 May 2012

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International News Portugal

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Marketing About us//Marketing

 

INP through marketing actions supports and increases visibility of the International press in Portugal, throughout the retailers network in Portugal.

Actions:

  • Publishers promotions
    • execution of predefined promotions by the Publisher,
    • display control,
    • Information to readers and outlets,
    • Final sales report.
  • Communicatiom with retailers
    • Launches,
    • Update orders of magazines/newspapers,
    • Price changes,
    • Editorial calendars,
    • Editorial information,
    • In this letter there is a space where the retailer can update the draws its titles, to be sent to INP.
  • Retailers incentive

    INP can organize a Retailers Incentive to help the promotion of the magazines at each retailer.

    • Selection of the retailers according to the target of the magazine,
    • Beforehand communication with Retailers,
    • Promotions in the Retailers monitored by our Sales Rep,
    • POS material necessary to be frequently delivered to the Retailers,
    • Free call center available for the Retailers to adjust orders,
    • Final Report with sales results analysis per retailer.
 
 
  • Shop window display
    • Weekly rentals in independent shops,
    • Prices on request,
    • Sales report at the end of the promotion.
  • E-mailings to the Media
    • With the cover of the magazine and/or a Press release INP is available to send regularly e-mails to a database of Media contacts.
  • Sponsors/Partnerships
    • INP is available to negotiate sponsorships or partnerships to increase awareness and Sales of the title.
  • Awning - Racks - Light boxes - Large size stickers
    • Always with the objective of increasing visibility of International Press, INP in partnership with the retailers provides the best solution for a better display of their shops.